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Joshua Cheptegei Named Uganda’s New Tourism Ambassador Ahead of 5KM Monaco Race

The Uganda Tourism Board has unveiled long-distance runner, Joshua Cheptegei as one of the country’s tourism ambassadors.

According to UTB CEO, Lilly Ajarova the announcement was in line with their goal of restarting tourism in Uganda after being greatly affected by the Coronavirus pandemic that hit the entire world.

“Our annual visitor arrivals had been projected to grow to 1.6 million in 2020 but this was greatly affected by the pandemic,” Ajarova said during the function to unveil the 25-year old long-distance runner held at the Uganda Golf Club in Kampala.

Lilly Ajarova CEO Uganda Tourism Board (Courtesy Photo)

The UTB CEO said that between 2015 and 2019, Uganda’s visitor numbers grew by 19% from 1.27 million to 1.5 million and that on average, the numbers grew by 4% every year.

“The forex earnings from the visitors to Uganda grew by 22% from $1.31 billion to $1.6 billion in the same period.”

However, with the many restrictions on travels and fear of contracting the virus, the numbers gradually went down because of the pandemic.

“World over, there are mixed signals about the tourism industry’s recovery in this year. In Uganda we expect regional and intra-African visitors to pick up in the second half of 2021,” Ajarova said.

Speaking at the function, Chepetegei said he is happy to have entered a deal that will see him contribute directly to the country’s foreign revenues through the promotion of tourism.

“I’m delighted to be here to express solidarity with stakeholders in the tourism sector. I am grateful for having chosen me for this huge responsibility. I accept it with all humility and honor,” Cheptegei noted.

“Much as Uganda is well endowed, it is not enough, if the world does not know about it. It is our responsibility as Ugandans to shout on top of the mountains and down in the valleys to everybody across the world.”

Joshua Cheptegei Tourism Ambassador (Courtesy Photo)

According to the runner, the deal he has entered with UTB is another huge responsibility to give him more courage to continue winning and carrying the country’s flag high but also promote tourism.

The deal will see UTB and Cheptegei collaborate for support towards the latter’s athletics activities at both domestic and international levels and in turn, use his support and platforms to promote Uganda as a tourist destination.

CEO Uganda Tourism Board and oshua-Cheptegei at the function (Courtesy Photo)

Cheptegei will consequently use his image in photos, videos, and other promotional materials as deemed fit by the Uganda Tourism Board

Cheptegei will depart the country in the next 12 hours for Monaco in France for the 5KM race slated for this Sunday, 14th February 2021.

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