Sports | The Northern Link UG
Forty-eight hours into the 2021/22 Uganda Premier League season, there already seems to be good news for the league as they announced a mega-deal with Pilsner Lager.
Uganda’s topflight league has signed a juicy sponsorship deal with Pilsner Lager, a brand whose longevity in the region has seen them earn massive respect and trust.
Pilsner, which is an alcohol brewing brand of Uganda Breweries Limited (UBL) boasts of products that have stood the test of time across East Africa but also fun giving to the masses that subscribe.
It is understood that the partnership, whose monetary value is approximately UGX one billion was announced on Monday, October 18, 2021.
It is important to note that Pilsner currently has a matchday along with a monthly award deal with the Uganda Premier League, a UGX. 450 million deal which was signed back in the year 2018.
They have also previously injected millions in the Pilsner Super Eight competition, a tournament that was played by the top six teams from the previous UPL season and the top two from the FUFA Big League.
The deal comes timely as the major stakeholders in the league, clubs most especially continue to navigate the adverse effects brought about by the Covid-19 pandemic. The times are indeed undesirable.
The hope is that the sponsorships on board will help present better news for the UPL but most importantly the topflight clubs who have continuously suffered at the expense of money-related issues.